Tag Heuer Alter Ego piece auction prices

As of 7 November 2026, hammerhistory.com has recorded 5 auction sales of the Tag Heuer Alter Ego piece with a published hammer price, closed between 14 March 2026 and 29 September 2026, on 5 auction sites in 3 countries. One sale is free to read: a 2001 Tag Heuer Alter Ego piece sold for SEK 3.000 on 14 March 2026.

Known on 5 auction sites 5 sold with a price 0 at auction now 8 seen at auction

4 hammer prices are locked. See what every Tag Heuer Alter Ego really sold for and know a fair price before you bid. Pay once, open at once, new sales included for a year.

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All sales 5

Sold	Built	Hours	Auction house	Place	Photos	Hammer price
2026-03-14 TAG HEUR, Alter Ego	2001	unknown	kaplans.se	Klubbas i Stockholm, SE	1	EUR 272SEK 3.000 FREE
2026-09-29 A lady's Tag Heuer Alter Ego steel cased	unknown	unknown	Auction house	GB	1	in the report
2026-09-19 TAG HEUER, Alter Ego	2003	unknown	Auction house	SE	1	in the report
date unknown A LADY'S STEEL TAG HEUER ALTER EGO BRACELET WATCH	unknown	unknown	Auction house	GB	1	in the report
date unknown Tag Heuer Alter Ego stainless steel ladies' wristwatch	unknown	unknown	Auction house	US	1	in the report

Click a sale to see that piece with its photos and details. 3 more closed without a sale. A hammer price under EUR 100 is free to read.

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Tag Heuer Alter Ego

Jewellery, watches and silver

The Tag Heuer Alter Ego is a women's dress watch line distinguished by its asymmetric case design and integrated bracelet, typically in stainless steel with options in two tone or precious metal. It sits in Tag Heuer's fashion focused segment aimed at everyday elegant wear rather than sports or diving use. Case sizes are compact, often around 29mm, with quartz movements being common.

We recognise this model across the auction sites and keep every one we see together.

On a used one

Check the bracelet links and clasp for wear or stretch, as these integrated designs can be costly to service if links are missing. Confirm the movement runs well, as quartz batteries and circuits should be tested, and verify the crystal and dial are free of scratches or damage.

About Tag Heuer

TAG Heuer is a Swiss watchmaker that began as Heuer in Saint-Imier in 1860 and took its present name when the TAG group bought the company in 1985. It is known for sports chronographs and its long link with motor racing, through the Carrera, the Monaco and the Autavia, and sells the Aquaracer diving watches and the Formula 1 range in large numbers. The company has been part of the LVMH group since 1999 and has its head office in La Chaux-de-Fonds.

Founded 1860 · La Chaux-de-Fonds, Switzerland · Part of LVMH

All Tag Heuer models

5sold with a price

0at auction now

5auction sites

3countries

4 more hammer pricesin the report · EUR 9 once

sold, price lockedfree to read

Questions about Tag Heuer Alter Ego auction prices

How many Tag Heuer Alter Ego auction sales are on record?

5 sales with a published hammer price, closed between 14 March 2026 and 29 September 2026, on 5 auction sites in 3 countries. 3 more closed without a sale.

Is a Tag Heuer Alter Ego at auction now?

Not at the moment. The lots of this model that come to auction appear on this page while they are open, and every sale that closes with a price is added to the table.

Are the Tag Heuer Alter Ego hammer prices free to read?

The oldest sale of every model is free to read, and so is every hammer price under the site's floor. The other 4 hammer prices of the Tag Heuer Alter Ego open with an account: every sale of the model for a year, or one sale on its own.

Hammer prices are what the auction house recorded when the lot closed, before the buyer's premium, in the currency of the sale. A sale listed on a house's own site and on its platform counts once. Doubt a figure? Open the sale and its listing is linked there. How prices are recorded.